Mucha Macha
Wholesale CPG · New Jersey
34
qualified sample requests from retail buyers in the first two weeks
50+
independent retailers replied interested
Week 1
first wholesale order shipped
- Client
- Mucha Macha, a small-batch Mexican salsa macha brand
- Goal
- Get into independent retailers across the Northeast: specialty food shops, grocers and co-ops, delis, butcher shops and regional chains.
- Launched
- September 25, 2026
After three weeks of setup (domains, inbox warm-up, list building and copy), outreach launched on September 25. The founder capped us at 10 qualified sample requests a month. Each one had to come from the actual buyer and include a confirmed shipping address and phone number. We hit September's cap in the first week and October's within the first few days of the month, then paused the campaigns. Replies already in the pipeline kept coming, so the founder decided to ship those samples too. The first wholesale order shipped within a week of launch.
“The turnout has been fantastic - we closed our first retail order within weeks. It's been awesome working together!”
Alejandro (Alex) QuinteroFounder, Mucha Macha